2026-10-08

Inside NBA Europe’s $10bn plan that has football clubs queueing to join

Some of the biggest names in European football will bid for a franchise in ESL-style league, now due to launch in 2028

The launch of NBA Europe will be delayed 12 months until 2028, with a pre-qualifying competition planned for next year to find four temporary members to join the 16-team league’s inaugural season alongside 12 permanent franchises.

The NBA is planning to invest about $10bn (£7.6bn) over 10 years in what sources have described as the sporting world’s biggest-ever startup competition. It is understood to have received multiple offers for the 12 franchises that exceed their targets, with prices expected to range from $500m to more than $1bn for the London franchise.

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